This category is designed to reward an optometrist who uses their optometric skills to enhance the lives of patients, colleagues and the community. Entries should show excellence in clinical techniques, interaction with other practice staff and, most importantly, patients. The judges will also want to see how the optometrist has made an effort to further the eye care of their patients and enhance their practice’s reputation. This category is for the practice-based optometrist who goes the extra mile for patients day after day and makes delivering eyecare in practice their focus. It may also be an optometrist who works hard to forward the profession and the adoption of new ideas.