Being passionate about contact lenses means fitting lenses that transform people’s lives. This award is aimed at contact lens practitioners who work in high street practice and change the lives of patients on a daily basis. Our panel of judges will be looking to reward a contact lens practitioner who has embraced the concept of contact lenses for all of their patients. The judges will take account of the approaches taken in discussing contact lens options and some of the ways the benefits are explained to patients. Entries should provide evidence of the volume and types of patients successfully fitted, the follow up care provided and patient feedback.