This category is open to frame suppliers and individual frame models significant and widely available in British practices over the last 12 months. The panel of judges is looking for an entry that shows significance to UK optical practices and is capable of broad market appeal. This may highlight a supplier or a significant piece it has placed on the market in the last year. For a frame it may be its style, value to the wearer or technical excellence. If the entry is for a supplier the judges will be looking for strength of relationship between supplier and customer, how the entrant exceeds customer expectations and excellence in communication.