Entries in this category are open to both companies and products in the field of contact lenses relevant to the market in the last 12 months. Entries may major on the supplier or a particular product. Factors taken into consideration for entries highlighting a product will be its significance to practice and its ability to grow the contact lens market. The judges will be looking for evidence of the lens’s success in practice, the level of innovation the product employs and the way in which it has been presented to the market. Entries highlighting the supplier should provide evidence of how the entrant exceeds customer expectations, engagement and excellence in communication.