Entries in this category are open to products and suppliers in the field of lenses, coatings, tints and treatments relevant to the market during the last year. Entries on our shortlist may lead on the service offered by an organisation or showcase a particular product. Our shortlist will include lens products or companies our judges feel have given patients and practitioners added value. Emphasis will be placed on innovation, communication to the market and the wow factor. Entries highlighting the supplier should demonstrate the strength of relationship between supplier and customer, how the entrant exceeds customer expectations and excellence in communication.