Front of house staff are the public face of any practice and that becomes more challenging as practices grow. In this category the judges will be looking for a large reception team that works as a unit to maintain a friendly feel to a practice delivering large scale eye care. Our panel will want to see how the team communicates to make each customer feel special and understood and how new members of the team are integrated and developed. The judges will want to hear about some of the things done to raise the practice’s profile in the community and what it does to maintain a team spirit within the practice.