Independent retailing continues to enjoy a resurgence and Optician is looking to recognise the best of the optical bunch. The panel of judges will be looking for a truly independent practice that offers real product choice, an outstanding customer experience and clinical excellence. The judges will want to see evidence of how the business has created its personality in its local area, links with other businesses and its profile within the community. The judges will be looking for evidence of service, individualised eyecare and a practice that adds something a little different to its competitors. The panel of judges will want to see the quality and diversity of optical products offered and positive feedback on that from the practice’s clients.