Engagement with customers is increasingly carried out online and this Award seeks to reward a practice that has excelled in using social media to do that. The judges will be keen to hear about the reach of the entrant’s social media platforms the frequency of posting and success in achieving comments, shares and likes. This award isn’t about the amount of money spent on IT, it’s about innovation, human involvement and getting the practice’s heart across through social media. Entrants are invited to showcase a posting used during the last twelve months and describe how it came about and the traction it created.