Technology is an increasingly important tool for optical practices, this award will be presented to a company that not only offers the best kit to the profession but fully supports its customers too. Entries in this category should not only showcase excellence of product, commissioning and training but more importantly patient care. The judges will want to hear the entrants’ strategy for provision of technology and the clinical and business needs met. Entrants may wish to showcase a particular product launch or market initiative but should also focus on how they exceed customer expectations. The judges will want to see how the entrant has helped customers in practice, this should be backed up with examples and feedback from customers.