How high profile is dispensing in your practice and who drives it? The winner of this award will be an excellent dispensing optician with great communication skills who champions all aspects of dispensing. Entries are welcome from DOs working in practices of all types and sizes and evidence of patient satisfaction should be demonstrated. The judges will also want to see evidence of the DO’s expertise in eyewear styling and feedback from patients to that effect. Emphasis will be placed on everyday eyecare solutions, patient communication as well as clinical excellence and all-round practice skills. Whether your specialism as a DO is clinical or fashion this is the category for you.